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Case Study Construction Zapier

Hiring & quote pipelines built for growth

As Summit Build Co. scaled renovation, carpentry, and roofing, recruitment screening and quote requests created crushing admin load. shmai connected both workflows - without replacing the tools the team already used.

Recruitment and quote automation pipelines on laptop and phone
Dual pipelines
IndustryConstruction
ClientSummit Build Co.
Services ProvidedRecruitment & Lead Automation
Connected hiring and quoting systems for a construction team
Case Study Overview

Two bottlenecks, one connected solution

More job applications and quote requests were positive signs - but the admin infrastructure couldn't keep up. Applications required manual email review, data copying, and individual questionnaire sends. Quote inquiries needed repeated entry across spreadsheets, Asana, and MailerLite.

shmai built two parallel automation pipelines that capture information at the source and distribute it to every downstream system - eliminating several hours of manual work each week while preserving human review for hiring and quoting decisions.

Before
Inbox and spreadsheet handoffs
After
Two Zapier pipelines, same tools
What We Automated

Recruitment & sales ops, unified

Email parsing, screening questionnaires, quote distribution, and lead nurture - the four handoffs that were eating the most office time.

Email Parsing

Application notifications become structured candidate data without manual copying.

Screening Pipeline

Questionnaires and reminders route applicants through consistent first-stage review.

Quote Distribution

Inquiries auto-populate Sheets, create Asana tasks, and add MailerLite contacts.

Lead Nurture

Scheduled follow-ups and DNC suppression keep outreach consistent and compliant.

Workflow Architecture

Dual pipeline design

Hiring and quoting ran as two disconnected processes. We mapped each one end to end, then connected them through Zapier so applications and inquiries move without extra data entry.

Workflow 1: Recruitment Screening

Recruitment workflow

Workflow 2: Quote Request & Nurture

Quote workflow
Tech Stack

Built with practical, scalable tools

Summit Build Co. kept Gmail, Sheets, Asana, MailerLite, and Google Forms. Zapier became the orchestration layer - no rip-and-replace, just connected handoffs.

Zapier
Zapier
Gmail
Gmail
Google Sheets
Google Sheets
Asana
Asana
MailerLite
MailerLite
Google Forms
Google Forms
Impact

Measurable results

Faster screening, faster quote processing, and capacity for growth without admin bottlenecks.

0Hours saved weekly
0Workflows automated
0Applications auto-parsed
-50Lost quote requests

More automation success stories

See how the same connected-workflow approach helped teams in wedding services, cleaning, and digital product fulfillment.

Next step

Hiring and quoting shouldn't live in your inbox.

If applications and quote requests still get copied between Gmail, Sheets, and Asana, we'll map the process and connect the tools you already use.